Consolidate customer files
Consolidating customer files is vital to create a single view of your customers. When businesses interact with customers across various touchpoints, such as sales, marketing, customer support, and online platforms, valuable data is scattered across different systems and databases. Join your customer data using their email address or another unique identifier. Then, all your teams, such as marketing, sales, and customer service, have access to this unified and comprehensive view.
Enrich orders data with product catalogs
In e-commerce, you manage two main lists: a list of products and a list of orders. The order list has a reference to the product bought. Consolidating your product characteristics with your order list will get you insights from the sales. Such as the main categories sold. You can consolidate other external data such as traffic stats from your website.
Aggregate company data to build your prospects list
When building your prospects list, the more data you have on the companies, the more you can segment your prospects. Data consolidation is useful to enrich your prospects list with external sources of data. The number of employees, the last funding round, revenues, and estimate of web traffic. With accurate and up-to-date information about potential prospects, you improve your scoring and reduce time spent on unqualified prospects.
Enrich leads with marketing data
By bringing together data from various sources, such as website analytics, social media metrics, and customer interactions, businesses gain a holistic view of their audience. A perfect use of data consolidation is using results from emailing campaigns to your leads list. Highlight the leads who open or click on your email to target them with other channels such as LinkedIn or other social networks. By enriching leads with consolidated data, you improve your conversions and avoid spending time and money on uninterested leads.