Lead Deduplication, or lead deduping, is the process of finding, and merging duplicate records to have a clean list of unique entries.

A lead represents a person or a company. A duplicate lead is when there are multiple records for the same person or company.

Duplicate leads appear when you have several lead sources that pour into a single lead list. Examples of lead sources are lead magnets, webinars, newsletters, or manual entries.

Check our deduplication tool to remove duplicate leads from your list.