What I’ll Talk About in This Article
- The Financial Impact of Implementing Waterfall Enrichment
- Detailed Explanation of Waterfall Enrichment (With Example)
- 5 Good Reasons Why You Should Implement Waterfall Enrichment
- Introduction to Datablist Waterfall Collection
- Use cases for Waterfall Enrichment
💰 The Financial Impact of Waterfall Enrichment
What if I could tell you, you can increase your revenue by more than 45% without changing your product, pricing, or anything else.
The only thing you have to do is: Reach more prospects.
How to reach more prospects: Waterfall Enrichment, but before I explain it.
Let’s do some math!
🔑 Key Takeaway From This Infographic
As you can see in the infographic above, by simply improving your data enrichment from 55% to 80% with Waterfall Enrichment, you can increase your revenue by more than 45% ($1.25M for a $500 CLTV) - without changing your product, pricing, or conversion rate.
Waterfall Benefits Summarized: More data → More opportunities → More revenue
More Money is Cool, But What is Waterfall Enrichment Anyway?
Imagine Waterfall Enrichment like a step-by-step search: After you provide an input, we check 20 different data vendors in sequence, stopping once we find your desired contact information.
🌊 Detailed Explanation of How Waterfall Enrichment Works
1️⃣ Input: You provide a name + domain or a LinkedIn profile of your prospect
2️⃣ First Attempt: System checks vendor #1 for contact information
3️⃣ Cascade Effect: If unsuccessful, moves to vendor #2, then #3...
4️⃣ Persistence: Continues trying through up to 20 different data vendors
5️⃣ Result: Stops when contact info is found or all vendors are exhausted
📕 If we don’t find the data, you don’t pay!
This cascading approach dramatically increases your chances of finding valid contact information compared to single-source enrichment methods.
5 Good Reasons To Implement Waterfall Enrichment
Let me start this chapter with a quote in which Abraham Lincoln illustrates the importance of preparation:
Give me six hours to chop down a tree and I will spend the first four sharpening the axe.
One fact is that most people invest a lot of time in lead generation efforts. First, you have to find an ICP, then you start cold calling, cold emailing, and cold DMing prospects on various platforms.
But in the enrichment process, most find themself getting only 50-60% enrichment rates.
So why don't just find more contact data? I don't know, maybe because people don't know that Waterfall Enrichment exists, but you do now.
So, if you're currently thinking of implementing it, below are 5 good reasons to do so.
Reason 1: More Revenue and High ROI
By enriching more of your target prospects with accurate contact data, you can increase your revenue by more than 45% without changing your product, pricing, or conversion rate.
👉 This makes Waterfall Enrichment one of the highest-ROI activities in your entire sales and marketing stack.
Reason 2: Maximum Data Coverage With No Additional Effort
Instead of relying on a single provider with limited coverage, this approach gives you access to 20+ data vendors, dramatically improving your chances of finding valid contact information for hard-to-reach prospects with no additional efforts.
Reason 3: Competitive Advantage
While your competitors use legacy data providers with average enrichment rates of 55%, Waterfall Enrichment can push your enrichment rates to 80%+ for the same target audience.
This means you're reaching 25% more prospects than your competition, giving you a significant market advantage. And if they already use Waterfall Enrichment, then you might want to catch up.
Reason 4: Time and Resource Efficiency
Instead of manually searching for contact information across multiple platforms, Waterfall Enrichment automates the entire process.
Your sales team can focus on selling rather than hunting for contact details, significantly improving their productivity and efficiency.
Reason 5: Multi-Channel Outreach Capabilities
With Waterfall Enrichment for both emails and phone numbers, you can implement true multi-channel outreach strategies. (Prospects contacted through multiple channels have significantly higher response rates and conversion rates compared to single-channel approaches).
Why Datablist's Waterfall Suite Outperforms Other Solutions
Okay, you caught us: We are not the only ones with a Waterfall Enrichment.
But wait a second, there’s still something you don’t know!
While other providers have a Waterfall Email Finder with cheap providers, Datablist gives you an entire lead generation ecosystem with 4 Waterfall Enrichments.
- Waterfall Email Finder
- Waterfall Phone Number Finder
- Waterfall People Search
- Waterfall Email Verification
Let’s look at each one of them.
Datablist’s Waterfall Email Finder
This is one of the most valuable products for a lot of our users, and the most used waterfall enrichment we have. As I explained before, this isn't your regular email finder; it's a way to increase your revenue by more than 45% with no additional effort from your cold emails.
Our Waterfall Email Finder connects a selection of the best email finders out there, optimized for maximum enrichment rates.
To use our Waterfall Email Finder, import your data on Datablist, click on the "Enrich" button, and search for 'Waterfall Email Finder'.
Datablist’s Waterfall Phone Number Finder
Cold emailing is good, but cold calling is at least as effective.
The problem is only that mobile phone numbers are so much harder to get than emails (not with Waterfall Enrichment).
Here are the benefits you get by using Datablist’s Waterfall Phone Finder.
- You get only mobile phone numbers, never landlines
- Some data vendors are way better than others in specific regions and industries, but by aggregating multiple vendors, we can cover them all
To use our Waterfall Phone Finder, import your data on Datablist, click on the "Enrich" button, and search for 'Waterfall Phone Finder'.
Datablist Waterfall People Search
This is a real game-changer if you ask me.
Just imagine: you’re building a lead list yourself self doing signal-based outreach, you scraped the job offers, the account information, and the only thing missing are the leads.
If this sounds familiar, we’ve got your back.
With the Datablist Waterfall People Finder, you can search for prospects inside your accounts by configuring one or multiple searches as outlined below.
Here’s how the Waterfall People Search works:
- You need the company domain (this is the search foundation)
- You set up a search using job title, department, seniority, and lead location.
- You can then set up a second, third, fourth, and… search (optional)
- Datablist checks your first search, then the second, and so on.
To use our Waterfall People Search, import your data on Datablist, click on the "Enrich" button, and search for 'Waterfall People Search'.
Datablist Waterfall Email Verification
How many times did you send an email that bounced back? Yeah, exactly. We all experienced it.
Bounced emails are not only bad because you have to find the right email, but also because you risk your email domain being blacklisted (this means you can't reach your audience anymore).
By using Waterfall Email Verification, you can verify whether emails are deliverable or not and maintain a good domain reputation.
To use our Waterfall Email Verification, import your data on Datablist, click on the "Enrich" button, and search for 'Waterfall Email Verification'.
📘 The Datablist Advantages Summarized
Advantage no.1: With Datablist, you don’t just access 4 powerful Waterfall products in one platform, but we also have 50 other premium enrichments.
Advantage no.2: With Datablist, you'll pay the same as when you go directly to individual data vendors while having an entire lead generation ecosystem at your fingertips.
Advantage no.3: If we don't find the contact data, you don't pay. Simple and fair, isn't it?
Use Cases For Waterfall Enrichments
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Cold Email Campaigns: For sales teams running cold email campaigns, Datablist's Waterfall Email Finder provides higher match rates that directly translate to more touchpoints and opportunities.
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Cold Calling: Sales teams focusing on outbound by phone can leverage Datablist's Waterfall Phone Number Finder to increase their reach. With mobile-only numbers and advanced validation, you can be confident they're calling the right prospects.
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CRM Enrichments: Revops teams can enrich their CRM databases by using Waterfall Enrichment to find missing contact information for existing accounts. This leads to better account coverage, more accurate segmentation, and higher sales efficiency.
Read our free guide on CRM Cleaning & Enrichment 👈🏽 (No email required)
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Newsletter: If you made the effort and invested resources into collecting email addresses for your newsletter, Waterfall Email Verification is invaluable for you
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Account-Based Marketing (ABM): When targeting specific high-value accounts, having complete contact data for all key decision-makers is critical. Waterfall Enrichment ensures you have multiple points of entry into target organizations.
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Market Expansion: When entering new geographic markets or industries where your existing data provider may have weak coverage, Waterfall Enrichment provides consistently high enrichment rates.
Frequently Asked Questions About Waterfall Enrichment
What is Waterfall Enrichment?
Waterfall enrichment is a data enrichment process that leverages multiple data providers sequentially to maximize the chance of finding accurate contact information for prospects. It works by checking one provider after another until the desired information is found, resulting in much higher match rates (80%+) compared to using a single data provider (typically 50-60%).
How Does Waterfall Enrichment Work?
Waterfall enrichment works by checking multiple data providers in sequence. When looking for contact information like email addresses or phone numbers, the system first checks one provider. If that provider doesn't have the information, it automatically moves to the next provider, and so on, until it finds the required data or exhausts all available sources.
What is The Difference Between Regular Enrichment and Waterfall Enrichment?
Regular enrichment typically relies on a single data provider, resulting in average match rates of around 50-60%. Waterfall enrichment uses multiple providers in sequence, achieving match rates of 80% or higher. This sequential approach significantly increases the chances of finding valid contact information without requiring additional effort from GTM teams.
Why is Waterfall Enrichment Important?
Waterfall enrichment is crucial for GTM teams because it can deliver up to 45% more revenue without changing products, pricing, or conversion rates. It gives sales teams access to more prospects by finding valid contact information for a larger portion of their target audience, directly increasing the number of potential customers they can reach.
How Much Does Waterfall Enrichment Cost?
The cost of Waterfall Enrichment varies by provider and the type of contact information. Datablist, for example, operates on a success-based pricing model, which means you only pay for the contact information that is successfully found and verified. This makes it a more cost-effective solution compared to paying for individual data providers.
Is Waterfall Enrichment Better Than Using LinkedIn Sales Navigator?
Waterfall enrichment and LinkedIn Sales Navigator serve different purposes. Sales Navigator is excellent for prospect discovery and research, but it has limitations when it comes to obtaining direct contact information. Waterfall enrichment specifically focuses on finding verified contact details (emails, phone numbers) that you can use for direct outreach, making it complementary to Sales Navigator rather than a replacement.
What Types of Contact Information Can Be Found With Waterfall Enrichment?
Waterfall Enrichment finds various types of contact information, including email addresses, mobile phone numbers, LinkedIn profiles, and additional data points like job titles, departments, and company information. The specific data available depends on which Waterfall you use.